Our History

Liberty was founded in 1957 by Sir Donald Gordon who saw his father work hard all his life but reap little financial reward. This ignited in him the unstoppable belief that everyone should have the opportunity to grow their wealth and leave a proud legacy for their family. This belief is captured in our very name, Liberty, which represents freedom and opportunity.In Kenya, we have a proud heritage of over half a century. Liberty Life Kenya has been a pioneer in knowledge sharing and making a significant contribution to the financial services industry.

1957

The organization changed its name to American Life Insurance Company (Kenya) Limited (ALICO Kenya).

1964

The incorporation of Kenya American Insurance Company Limited.

1987

The organization changed its name to American Life Insurance Company (Kenya) Limited (ALICO Kenya).

2004

CfC Bank acquired the Life Insurance division of ALICO Kenya, forming the CfC Life Assurance Company Ltd.

2008

CfC Bank merged with Stanbic Bank, and they incorporated CfC Life into a new, dynamic international group with Heritage Insurance, creating CfC Stanbic Holdings.

2011

Liberty Holdings Ltd. became the strategic investor in CfC Life and Heritage – with the listing of CfC Insurance Holdings on the Nairobi Securities Exchange.

2014

CfC Life fully transitioned to Liberty Life Kenya Assurance Limited in October 2014.